A truth that is self-evident



All truth passes through three stages.
First, it is ridiculed.
Second, it is violently opposed.
Third, it is accepted as being self-evident.
Arthur Schopenhauer

I came across this quote recently and it struck a chord with one of the group’s that I currently Chair. If you take the quote and apply it to innovation, it comes alive.


The aeroplane :
Initially the attitude was one of hilarity – references back to the legend of Daedalus and Icarus. Over time, it moved on to outright distaste for these ‘infernal machines’ ruining our skies and taking the pleasure out of intercontinental travel by steamer. Finally, it has become a self-evident truth that jet travel has turned us into a global village.


Now try the mobile phone:
Images of Harry Enfield with a phone ‘brick’ shouting loudly “I’m on the train!!” This morphed into a view that mobile phone technology was destroying people’s ability to communicate and should be banned or curtailed. Now, try running a business without mobile connectivity. You would be…. gosh… ridiculed.


I Chair a smart device technology group, Desap.
The industry has been ridiculed “you will never replace web-systems”.
The industry has been opposed “People don’t want what the industry delivers”.
We are now seeing the final iteration: self-evident acceptance.


Over the past few months, business enquiries have escalated rapidly and the great thing is that the nature of the enquiries has changed. They have changed from “I want this spec and this shape and this XYZ” into “Here is our issue or opportunity and this is what we think we would like the outcome to be. Now, help us get there”. Much more creative. Much more interesting. Much more potential for us to combine our digital skills with the commercial skills for which our team are renowned.


Good old Arthur. Telling it like it is.