Stretford End

Business Challenges

The Stretford End app showcases all Manchester United's official statistics, produced by the team that developed Manchester United's official statistics website, www.stretfordend.co.uk, universally recognised as the world's leading authority on Manchester United stats.

  • Location: UK
  • Project Type: Mobile App Development
  • Industry: Sports
  • Duration: 1 Year
  • Platforms: iOS Android
  • Technologies: JavaScript, Objective C, Swift, MySQL

Business Challenges

The Stretford End app showcases all Manchester United’s official statistics, produced by the team that developed Manchester United’s official statistics website, www.stretfordend.co.uk, universally recognised as the world’s leading authority on Manchester United stats.

The app contains every fact and figure you could ever want to know from the long history of Manchester United, which includes:

  • A complete record of all United’s results, so you can see at a glance how the Reds have fared against everyone from Aalborg to Zalaergerszeg.
  • A complete listing of all players, with a breakdown of appearances and goals scored cross-referenced by competition and the opposing teams against which all these games were played.
  • Highest-to-lowest listings of all the club’s appearance-makers and goalscorers in every individual competition.
  • A complete listing of United’s league record against all their opponents, together with details of all league ‘doubles’ achieved.
  • Complete listings of United’s results on every day of the year.
  • Discover and share all the facts and figures about the world’s best-supported football club.

Our Solution

The cross platform application was built around content which was available via www.stretfordend.co.uk website. The main objective was to deliver a solution which provides Manchester United fans with access to all the statistical information about Manchester United football club.

During the initial discovery and information gathering phase, the main task was to import all the information that was used in the www.stretfordend.co.uk website into a database that could then be used to automate future stats calculations ensuring the app maintained the most up-to-date information (e.g. live game stats, upcoming games throughout the season and view the history of the team)

Our design team went through several iterations of wireframes and prototypes, working closely with the client and Manchester United fan member groups to achieve a design that is clean, intuitive and responsive. Through multiple focus groups, we made sure the target group was able to navigate seamlessly through the app.

Business Benefits

  • Wider commercial roll-out potential (links to other clubs and events)
  • Increase revenue streams e.g. for merchandising 
  • Potential to link to the purchase of tickets 
  • An additional channel of fan engagement